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Friday, July 22, 2005


Business Chores

Been thinking a lot about business and how to make it work. It's good that there are lots of little things I can do to increase my profile. I can't believe how many businesses are selling things about how to be successful! It's really incredible how many people are out there marketing to coaches. Even though I know I've already got a lot of information, it's so tempting to believe that this book or teleclass or seminar will radically increase sales! I'm not saying they don't have value - just that they are often presented as a magic bullet. The way to increase sales is to do lots of boring chores like making databases and cold calls and doing market research, and at the root that's exactly what the books are saying too.

Good thing I've got such awesome support from Wonderbro, my boyfriend, my Buddy, and my friends. The other surprising support is the Canadian government, who have this awesome program that teaches you about business and then gives you living expenses (very low standard of living, but living) while you concentrate on getting your business going. You can read all about all the wonderful programs offered in BC at http://www.smallbusinessbc.ca/pdf/overview.pdf. We all have our challenges but this list convinces me that some of the bureaucrats have their heart in the right place.

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